Here are the top reasons I think you should be using them in this market more than ever before.
- The calls in your options portfolio will allow you to achieve big leveraged gains if the market catches most investors by surprise and rallies through year-end.
- The puts in your options portfolio will protect you against "flash crashes" and other disruptive market events and even allow you to profit in these situations.
- You can still benefit from the unlimited profit potential of option buying yet limit your loss from any trade to 20-30%.
- You can profit from market volatility regardless of the direction of the price movement.
- You can profit from buying calls on stocks that outperform, and at the same time buying puts on stocks that underperform their industry peers.
- You can achieve huge leveraged gains by buying options during expiration week, when premiums are extremely low. And now, with the new Weekly Options, there is an expiration week every week.
- You can profit from the strong tendency of the market to trade in well-defined ranges most of the time with a carefully selected option premium selling program.
- You can profit from the huge volatility around events like quarterly earnings reports
- You can profit by buying call options on stocks that are in long-term uptrends, at much lower dollar risk than buying the stock.

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